The Girl Effect

We all know why girls are important (we rock). Jokes aside, this video was made as part of The Girl Effect, a site funded by the Nike Foundation and the NoVo Foundation, and created by Grow Interactive with Wieden+Kennedy to help spread the message that giving girls in the less fortunate parts of the world a chance to live empowered lives will go very far in reducing poverty and AIDS, and making the world a better place to live in overall.

With absolutely no photographic images, which is an interesting way of going about it because for a piece like this one would have normally expected lots of those, the text pushes the viewer to explore the site and become a part of the change. Nice.


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