Who thinks this Carling ad is particularly creative, thought-provoking or otherwise good? It didn’t appeal to me at all. It looks like any other ad with a Wild West theme, the acting isn’t particularly good, I didn’t really see any link to the product, subtly or overtly, there seems to be no coherent strategy (how will they take this forward? A shootout in the badlands of Texas, a la No Country For Old Men?) and I’m not going to remember it for very long.
This is the exact opposite of the Becks Vier ad I mentioned recently, which was all this was not. If this was Lowe vs. BMB in the Battle of the Beers, then my opinion is that Lowe wins. No offence.
One Size Fits One 