The Battle of the Beers?

Who thinks this Carling ad is particularly creative, thought-provoking or otherwise good? It didn’t appeal to me at all. It looks like any other ad with a Wild West theme, the acting isn’t particularly good, I didn’t really see any link to the product, subtly or overtly, there seems to be no coherent strategy (how will they take this forward? A shootout in the badlands of Texas, a la No Country For Old Men?) and I’m not going to remember it for very long.

This is the exact opposite of the Becks Vier ad I mentioned recently, which was all this was not. If this was Lowe vs. BMB in the Battle of the Beers, then my opinion is that Lowe wins. No offence.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s