Who thinks this Carling ad is particularly creative, thought-provoking or otherwise good? It didn’t appeal to me at all. It looks like any other ad with a Wild West theme, the acting isn’t particularly good, I didn’t really see any link to the product, subtly or overtly, there seems to be no coherent strategy (how will they take this forward? A shootout in the badlands of Texas, a la No Country For Old Men?) and I’m not going to remember it for very long.