The Battle of the Beers?

Who thinks this Carling ad is particularly creative, thought-provoking or otherwise good? It didn’t appeal to me at all. It looks like any other ad with a Wild West theme, the acting isn’t particularly good, I didn’t really see any link to the product, subtly or overtly, there seems to be no coherent strategy (how will they take this forward? A shootout in the badlands of Texas, a la No Country For Old Men?) and I’m not going to remember it for very long.

This is the exact opposite of the Becks Vier ad I mentioned recently, which was all this was not. If this was Lowe vs. BMB in the Battle of the Beers, then my opinion is that Lowe wins. No offence.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s