1. There is a wealth of resources out there. All you need to know is where to look.
2. Don’t be scared to approach people with questions. Most people are friendly and helpful by nature – it’s what makes the world go round. If they aren’t, the worst they can do is say No. That’s it.
3. The more you speak to interesting people, the more interesting stuff you’ll learn. This will lead you to have more interesting thoughts and ideas yourself. Don’t be surprised, and prepare for it – keep a small notebook handy. Even in your sleep. (I dreamt of some good brand ideas a couple of nights ago).
4. Good planners, as Russell Davies said, are creative generalists. Learn about a lot of stuff, and don’t be worried that the depth of your knowledge isn’t enough versus its breadth. The more breadth your knowledge spans, the more depth it will accumulate over time. It’s only natural that that will happen. My fear of permanently being a Jill-of-all-trades-and-mistress-of-none (as I bravely describe myself in my Twitter bio), is slowly becoming less of a fear and more of a good thing. Or at least that’s how I’m coming to think.
5. Stay positive. Stay positive. Stay positive.