This ad got me thinking because of its no-nonsense, in-your-face take. It may also have appealed to me because typically I like stuff that is different – there needs to be no other reason – it could be a less than brilliant ad, but if its different, if it asserts its personality without shouting too loud, I’ll give it a second look. I tend to think of myself as a person who does not follow the crowd and all that.
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