Lesson from Nivea: How to use lighting effectively

I saw this at a bus stop last night. You probably wouldn’t notice it in the daytime, but at night the lighting really attracts your attention. It isn’t just another advertising board at a bus-stop – I hardly ever notice those. All it said at the bottom was ‘Oxygen Power’ – I later found out it is a Nivea ad for their Visage Oxygen Power product. Pretty creative use (air bubbles and blue lighting) of a pretty standard advertising format.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s