Lesson from Nivea: How to use lighting effectively

I saw this at a bus stop last night. You probably wouldn’t notice it in the daytime, but at night the lighting really attracts your attention. It isn’t just another advertising board at a bus-stop – I hardly ever notice those. All it said at the bottom was ‘Oxygen Power’ – I later found out it is a Nivea ad for their Visage Oxygen Power product. Pretty creative use (air bubbles and blue lighting) of a pretty standard advertising format.