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Intelligence and capability are not enough. There must be the joy of doing something beautiful.

Dr. Govindappa Venkataswamy (also known as Dr. V), the pioneering, inspiring architect of the Aravind Eye Care System, was a determined and brave man. From a small 11-bed clinic in Madurai, India in 1976 to a chain of institutions with more than 3,200 beds and dedicated staff that by 2010 were performing 300,000 eye surgeries a year (the majority of them free, for the poor), Infinite Vision is a moving account of the evolution of this organization – and the commendable spirit of one man – that rippled through everyone he met.

Over the last couple of years, I’ve read about Aravind Eye Hospital multiple times – but no account has been as detailed and insightful as this. A few weeks ago, for example, I was reading ‘The Innovator’s Cookbook’, edited by Steven B. Johnson, a collection of essays on innovation. Aravind popped up in two instances: once in a chapter on disruptive management practices from Asia authored by John Seely Brown and John Hagel III, and again in an interview Steven conducted with Tom Kelley, the general manager of IDEO, who cites Dr. V’s desire to build the ‘McDonald’s of healthcare’ back in the ‘70’s as a great example of the cross-pollination of ideas.

Tim Brown, IDEO’s CEO, visited Aravind in 2005. In a quote from the book, he said:

“What I saw in India, and particularly at Aravind, played a big part in how I’ve moved forward with IDEO.

Innovation, in some fundamental way, is linked to constraints, and Aravind is an organization that operates within a very unique set of self-imposed constraints. That automatically eliminates ordinary solutions.”

The organization has been a case study at Harvard Business School for 17 years, and is a recipient of many awards, including the 2010 Hilton Humanitarian Prize.

Since the 1980’s, Aravind has had hospitals in other areas across India, including one in my hometown in South India, Coimbatore – one of the many reasons I am fairly familiar with the name.

Aravind is an excellent case study in complex systems engineering: more than once during my reading of the book I stopped to marvel at how so many levers were smoothly pulled at once, and not just once but repeatedly, every year. Aravind now has a number of linked institutions that assist it to carry out its work, including an eye research institute, an intra-ocular lens manufacturing unit and a training and consultancy offshoot. Its journey to where it is today has been fraught with a few organisational issues, as one would expect, but the team driving the philosophy and the work have rallied together in all matters from hiring the right kind of people to expanding Aravind in ways that did not detract from its original aim: to provide eye care at ‘high-volume, high-quality and affordable cost’; to provide ‘sight for all’ in a country of 12 million blind.

Spirituality is an important part of the story: not just that of Dr. V but of almost everyone who is part of Aravind.

I found it refreshingly honest when Professor Kasturi Rangan, the author of the Harvard case study, admitted in the book that his colleagues suggested he remove the bits that were too ‘spiritual’ (he eventually didn’t, as he felt that thread was too important). After you finish the book you see why he, as well as the authors, have devoted so much of the story to it: Dr.V’s spirituality leaves a trace on almost every page, and is crucial to the Aravind ethos.

From Nobel Laureate Muhammad Yunus to Jacqueline Novogratz of the Acumen Fund, people have been touched and inspired by what Aravind has achieved. But no one as much as the people who have gained the gift of sight thanks to the dream of one man, affected with rheumatoid arthritis, who went on to successfully operate on thousands of people.

I wept as I reached the last few pages.

Pavithra Krishnan Mehta, one of the authors of the book, is a grand-niece of Dr. V, and provides an insider’s perspective that adds immense value. With co-author Suchitra Shenoy, Infinite Vision becomes a narrative that is as engaging to read as it is evocative.

In the spirit of full disclosure, Pavithra is a friend from university, though I haven’t seen her in years. I can think of no better person to have written this story, and it is a story that needed to be told.

Sitting in my little flat in London, Madurai has never felt so close.

I recently finished reading ‘The Innovator’s Cookbook‘, a collection of essays edited by Steven Johnson. From Low Road buildings as sites of innovation as postulated by Stewart Brand to venturesome consumption by users, a theory put forth by Amar Bhidé, the book has are some useful examples for anyone interested in business innovation and entrepreneurship. It’s the kind of book that has a vast sprinkling of case studies and management thoughts that can be rather useful every now and then – I suspect I will be re-reading it again fairly soon.

Here are some passages that stood out for me:

Disruptive innovations don’t initially perform well enough to be sold or used successfully in mainstream markets. But they have other attributes – most often simplicity, convenience, and low cost – that appeal to a new, small, and initially unattractive (to established firms) set of customers, who use them in new or low-end applications. The chances that a new company could become successful if its entry path was a sustaining strategy – trying to make a better product than the incumbents and selling it to the same customers – were about 6 percent in our study. The chances of success for firms that entered with a disruptive strategy were 33 percent. The disparity stems from the motivation and position of the leading firms. They have far more resources to throw at opportunities than entrants do. When newcomers attack customers and markets attractive to the leaders, the leaders overwhelm them.

- From the chapter ‘The Rules of Innovation’ by Clayton M. Christensen

If an innovation helps customers do things they are already trying to do more simply and conveniently, it has a higher probability of success. If it makes it easier for customers to do something they weren’t trying to do anyway, it will fail. Put differently, innovators should try to disrupt their competitors, never their customers.

- From the chapter ‘The Rules of Innovation’ by Clayton M. Christensen

On crowdsourcing innovation:

In essence, a company that turns its customers into innovators is outsourcing a valuable service that was once proprietary, and the change can be traumatic if that capability has long been a major source of competitive advantage. For example, a common problem is resistance from sales and marketing departments, which have traditionally been responsible for managing relationships with customers and providing first-class service to them. With tool kits, computer-to-computer interactions replace intense person-to-person contact during product development. In other words, customers who design products themselves have little need for a manufacturer’s sales or marketing department to determine what they need. If this change affects the compensation of sales representatives in the field, it could easily derail any efforts to alter the company’s business model. As a result, senior management needs to face these issues head on – for example, by determining how the sales and marketing functions should evolve and by using specific incentives to induce employees to support the transformation.

- From the chapter ‘Customers as Innovators: A New Way to Create Value’ by Stefan Thomke and Eric Von Hippel

In my personal experience, the people I’ve been around that are good at innovating are able to just keep these background threads alive so that they can bring them to the foreground when they do become relevant. They’re focused on one thing, but there are like nine things in the background. You never know when one of those things is going to suddenly jump to the foreground.

- Steven B. Johnson, asking Tom Kelley a question on ‘the background process’.

Will Hermes writes for Rolling Stone magazine and is a contributor to NPR’s All Things Considered, amongst other things. His latest book is titled Love Goes to Buildings on Fire, and is about four decades in New York City’s music scene. To accompany the release of the book, he’s created some playlists via Soundcloud which highlight one month periods in 1973, 1974 and 1975 – an absolute delight to listen to and an excellent way of promoting a book.

Relevant and entertaining content creation is the way forward.

Via Work in Progress.

Excellent post by Kevin Kelly on skills we (and specifically kids who are in school today) will need for the future. I especially like this:

What do you give up? This one has taken me a long time to learn. The only way to take up a new technology is to reduce an old one in my life already. Twitter must come at the expense of something else I was doing — even if it just daydreaming.

The full article is here.

Kevin Kelly on networks:

The network economy favors assembling large organizations from many smaller ones that keep their autonomy within the large. Networks, too, need to be grown, rather than installed. They need to accumulate over time. To grow a large network, one needs to start with a small network that works, then add more sophisticated nodes and levels to it. Every successful large system was once a successful small system.

I read The Pleasures and Sorrows of Work by Alain de Botton recently, as I have mentioned here earlier, and there have been a couple of articles here and there since then that reiterate the book’s central thesis: that most people never really stop to think about what goes into the manufacture, or process, of a lot of things. In the book, de Botton shadows a number of people who work in completely different industries, and his experience provides quite an insight into careers as uncommon as cargo ship spotting, career counselling and transmission engineering.

Kitsune Noir recently linked to a beautiful video (some camera shots where the level of detail is unbelievable) on the growth and manufacture of linen as a material. I like the way someone says at the end of the video that linen, because of its natural qualities, is a material that doesn’t need ‘marketing men to tell you it’s organic, because it just is.’ And somehow, you never stop to think of its origin – of the flax, the retting and so on.

In a similar vein, the Guardian had a very thought-provoking piece on life ‘aboard a big tin can travelling at 17,500 mph’. An excerpt:

Most shuttle missions take astronauts to the space station for two weeks or so, during which every working day is intense. As soon as the wake-up music begins, printers start chattering out instructions for the day ahead. Almost every hour is scheduled, with crew members’ tasks and the tools they will need choreographed by logistics experts on the ground making sure no one gets in anyone’s way. At least that is the theory. The crews meet for breakfast, get briefed on the day’s jobs, then scatter, breaking only for lunch and dinner.

Short visits to the space station are relentless but easier to cope with psychologically than longer ones. Frank de Winne, a Belgian astronaut and former test pilot, spent nine days on the space station in 2002 and returned for a six-month trip last year, when he became the first European commander of the space station. “If you are there for a week or two, you are basically on a high the whole time. It’s not the same when you’re there for six months. You need to manage your mood and motivation despite inevitable setbacks. Things that are difficult in the short term, such as not having a shower or any fresh fruit, become part of normal life. The things you really miss are close contact with your wife, your kids and your family and friends,” he says. The crews are not completely cut off from those back home, and use email and the station’s phone to get in touch when there is time.

And so I continue to learn.

I loved the way Alain de Botton wonders about a having a unique language akin to that used by engineers, ‘with which to convey even the most labyrinthine electrical scenarios, so that from Iran to Chile,  \ \mu \ referred to permeability’ and so on.

More:

I was struck by how impoverished ordinary language can be by contrast, requiring its user to arrange inordinate numbers of words in tottering and unstable piles in order to communicate meanings infinitely more basic than anything related to an electrical network. I found myself wishing that the rest of mankind would follow the engineers’ example and agree on a series of symbols which could point incontrovertibly to a certain elusive, vaporous and often painful psychological states – a code which might help us to feel less tongue-ties and less lonely, and enable us to resolve arguments with swift and silent exchanges of equations.

There seemed to be no shortage of feelings to which the engineers’ brevity might be profitably applied. If only a letter could have been identified, for example, with which elegantly to allude to the strange desire one occasionally has to elicit love from people one does not even particularly like (ß, say); or the irritation evoked when acquaintances seem to be more worried about one’s illnesses than one is in oneself (\ \omega \ ); or the still vaguer sense one can sometimes have that different periods of one’s life are in coexistence, so that one would have only to return to one’s childhood home to find everything the same as it once was, with no one having died and nothing having changed ( \ \varepsilon \ ) . Possessed of such a notational system, one would be able to compress the free-floating nostalgia and anxiety typical of a Sunday afternoon into a single pellucid and unambiguous sequence (ß + \ \omega \  \ \varepsilon \ x 2) and attract sympathy and compassion from the friends around whom one might otherwise have grunted unhelpfully.

- From The Pleasures and Sorrows of Work



Right, so the book I mentioned here is now available to buy at Amazon. I think it’s quite amazing that two people who’ve never met in real life, Drew McLellan in Des Moines, Iowa and Gavin Heaton in Sydney, Australia, have pulled this off successfully for the third year running.

Age of Conversation 3 has been written by 171 authors from 15 countries, and talks about the changing nature of social media over 10 chapters.  The chapter I wrote is about measurement, and at the rate things are changing on the interwebs, I thought that what I wrote may be slightly out of date by now. I’m glad to say it isn’t. Here’s a snippet:

The question I usually ask anyone who broaches the subject of measuring social media is how they’d measure conversations at a party. You get a group of people together, and hope they (and you) will have a good time. Some may and some may not, and all of it is not really within your control, even if you do your best to ensure that the canapés, drinks and music are all perfect. It’s about people, ultimately, and people can’t exactly be controlled….

There’s more about the project in the press release that has just gone out. The first two books raised over $20,000 for Variety, the children’s charity. All proceeds from Age of Conversation 3 will go to the Make-A-Wish Foundation.

You can buy it here:

Hardcover

Paperback

Kindle

Age3cover

After the Age of Conversation 1 & 2, Drew McLellan and Gavin Heaton have joined forces yet again to present the Age of Conversation 3: It’s Time To Get Busy. For those who aren’t familiar with AOC, it is a collection of thoughts about how the global marketing landscape is changing over time, written by over 300 people across the world who work in the advertising, marketing, social media, education and technology industries in one way or another. This edition of the book includes a chapter by me (!) and is broken into the following chapters:

  • At the coalface
  • Conversational branding
  • Influence
  • Getting to work
  • Corporate conversations
  • Measurement
  • In the boardroom
  • Pitching social media
  • Innovation and execution
  • Identities, friends and trusted strangers

The first couple of books were published via Lulu.com, but this time Channel V Books has graciously stepped in to offer their expertise. All profits from the sale of the book will go to the Make-A-Wish Foundation. Details about how to buy will be up soon – keep an eye on this page. The cover art was designed by Chris Wilson, and the new Age of Conversation website was made possible by the folk at Sticky. Last but not least, I’d like to present the talented people who have contributed their time and effort to writing chapters for AOC3:

Adam Joseph Priyanka Sachar Mark Earls
Cory Coley-Christakos Stefan Erschwendner Paul Hebert
Jeff De Cagna Thomas Clifford Phil Gerbyshak
Jon Burg Toby Bloomberg Shambhu Neil Vineberg
Joseph Jaffe Uwe Hook Steve Roesler
Michael E. Rubin anibal casso Steve Woodruff
Steve Sponder Becky Carroll Tim Tyler
Chris Wilson Beth Harte Tinu Abayomi-Paul
Dan Schawbel Carol Bodensteiner Trey Pennington
David Weinfeld Dan Sitter Vanessa DiMauro
Ed Brenegar David Zinger Brett T. T. Macfarlane
Efrain Mendicuti Deb Brown Brian Reich
Gaurav Mishra Dennis Deery C.B. Whittemore
Gordon Whitehead Heather Rast Cam Beck
Hajj E. Flemings Joan Endicott Cathryn Hrudicka
Jeroen Verkroost Karen D. Swim Christopher Morris
Joe Pulizzi Leah Otto Corentin Monot
Karalee Evans Leigh Durst David Berkowitz
Kevin Jessop Lesley Lambert Duane Brown
Peter Korchnak Mark Price Dustin Jacobsen
Piet Wulleman Mike Maddaloni Ernie Mosteller
Scott Townsend Nick Burcher Frank Stiefler
Steve Olenski Rich Nadworny John Rosen
Tim Jackson Suzanne Hull Len Kendall
Amber Naslund Wayne Buckhanan Mark McGuinness
Caroline Melberg Andy Drish Oleksandr Skorokhod
Claire Grinton Angela Maiers Paul Williams
Gary Cohen Armando Alves Sam Ismail
Gautam Ramdurai B.J. Smith Tamera Kremer
Eaon Pritchard Brendan Tripp Adelino de Almeida
Jacob Morgan Casey Hibbard Andy Hunter
Julian Cole Debra Helwig Anjali Ramachandran
Jye Smith Drew McLellan Craig Wilson
Karin Hermans Emily Reed David Petherick
Katie Harris Gavin Heaton Dennis Price
Mark Levy George Jenkins Doug Mitchell
Mark W. Schaefer Helge Tenno Douglas Hanna
Marshall Sponder James Stevens Ian Lurie
Ryan Hanser Jenny Meade Jeff Larche
Sacha Tueni and Katherine Maher David Svet Jessica Hagy
Simon Payn Joanne Austin-Olsen Mark Avnet
Stanley Johnson Marilyn Pratt Mark Hancock
Steve Kellogg Michelle Beckham-Corbin Michelle Chmielewski
Amy Mengel Veronique Rabuteau Peter Komendowski
Andrea Vascellari Timothy L Johnson Phil Osborne
Beth Wampler Amy Jussel Rick Liebling
Eric Brody Arun Rajagopal Dr Letitia Wright
Hugh de Winton David Koopmans Aki Spicer
Jeff Wallace Don Frederiksen Charles Sipe
Katie McIntyre James G Lindberg & Sandra Renshaw David Reich
Lynae Johnson Jasmin Tragas Deborah Chaddock Brown
Mike O’Toole Jeanne Dininni Iqbal Mohammed
Morriss M. Partee Katie Chatfield Jeff Cutler
Pete Jones Riku Vassinen Jeff Garrison
Kevin Dugan Tiphereth Gloria Mike Sansone
Lori Magno Valerie Simon Nettie Hartsock
Mark Goren Peter Salvitti
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