Hi. My name is Anjali Ramachandran and One Size Fits One is my home on the web.
I call it that because I think every issue today has a unique solution – there’s no one-size-fits-all approach any more.
I am the Head of Innovation at PHD Media in London. I used to work at digital strategy and design consultancy Made by Many in London, doing research, thinking and planning for clients like British Airways, Amnesty International, the World Gold Council, Britvic and vInspired. Prior to that, I worked at a film festival in New York, with Nike in product planning in India, and in social policy research.
Industry buzzwords like ‘digital campaigns’ and ‘social media strategy’ often alienate me. At the end of the day, it’s all about good ideas, as Steven Johnson said, and whether it’s an iPad app or a robot alarm clock that tracks your sleep patterns, I think that’s what’s going to make something stick, PR and marketing notwithstanding.
I like too many things to name but indie music, games, bright colours, storytelling, art, robots and good writing are some of them. I’m always up for a new challenge, and I’m a keen observer of how people behave in groups and crowds – a habit that I probably picked up during my days as a student of sociology. I think it’s a pretty useful skill in my job, and has trained me to pay attention to how people interact with their surroundings and respond to messaging targeted at them.
I set up the Propagation Planning, Crowdsourcing Examples and Branded Utilities wikis, and the Storytelling Today site. In the past, I’ve contributed to PSFK, Marktd (a site focusing on marketing and advertising previously published by PSFK), and iProng (a magazine for iPod and iPhone users, now called Beatweek). I am a member of the Social Media Mafia and Sense Worldwide networks and a fellow of the RSA.
If you’d like to reach me by email, it’s anjaliramachandran AT yahoo DOT com, and on Twitter, I’m @anjali28.
Last but not least, I’m obliged to say this bit so here goes: the views in this blog are my personal views and not those of PHD.