The art of film & TV design (via @kottke)

I watched Marvel Avengers Assemble last night – it was absolutely fantastic. Very entertaining and special effects that, as a friend of mine said, make you wonder what else is left for people to create (no doubt James Cameron is working on this for the next Avatar movie).

Unlike most films, the Avengers ran the titles at the end. I recalled this video about the art of film & TV title design, which says that it’s a great way of getting people in the mood for the film itself. What does a reverse version of this accomplish? A longer-lasting mark in the audience’ mind, I assume.

Kottke

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